HOW TO BE SEEN AS GREEN
From printing responsibly to effective facebook advertising, comprehensive websites and special interest microsites, interactive media, direct and e-direct mail campaigns, brochures and catalogs, we can advise you on:
- environmental considerations to be made when defining tactics
- how Be Seen as Green marketing tactics strengthen credibility
- determining which marketing tools to incorporate
- the overall Be Seen as Green advantage (capitalizing on and being recognized for
being greener)
- overall perception and customer satisfaction
MAXIMIZING YOUR WEBSITE
- to create a robust sales tool
- to deliver the best user experience
- to rank higher in Google searches
- search engine optimization (SEO)
- link popularity
- the importance of rich content development
METRICS
(evaluating effectiveness and return on investment)
- how to analyze your website’s traffic and increase your visibility on the web
- when and how to use email and direct mail campaigns
TAKING A CRITICAL LOOK AT PRINTING
- the why, when, where, what and how to print
- what it means to print responsibly
- evaluating printed materials’ lifecycle impact
EMERGING TOOLS
- SMS
- wiki pages
- Facebook
- LinkedIn
- Pay-per-click
- YouTube
- viral marketing
MORE BE SEEN AS GREEN TACTICS
- making pdfs and downloads more user-friendly and less carbon-depleting
- green web hosting
- packaging and delivery
- upcyclable cradle-to-cradle material choices
- other green vendors, such as printers and shippers
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