KIM BARKER-CRAVEN
President
In 1991 Kim Barker-Craven founded Creative Services Group – a thriving communications firm offering strong marketing strategies, branding programs, and what has always been the key ingredient: outstanding graphic design.
Kim’s strengths lie in strategic positioning, messaging, branding, copywriting, conceptual development, corporate communications, presentation, team-building, and attaining a rich understanding of market perception to develop meaningful messaging.
With Creative Services Group she has created a stimulating collaborative setting where a handpicked team of exemplary professionals work together seamlessly to produce programs of depth and integrity -- providing clients with new insight and platforms where they can experience new growth.
She possesses in-depth knowledge of triple bottom line agendas, sustainability, corporate responsibility initiatives, current environmental issues and opportunities, certifications and governmental / corporate / NGO alliances. The goal of her firm’s “Be Seen As Green” initiative is to start a dialogue about how “green” translates to marketing, to provide green alternatives and to debunk the perception that ”going Green” is costly and challenging.
Prior to launching Creative Services Group, Kim was Vice President at Hughes Design servicing marquee clients such as PepsiCo, Pepperidge Farm, General Foods, Procter & Gamble and AT&T. She also worked at Tennis Magazine as Assistant Art Director.
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Attendance/Engagements
February 2008
Madison Energy Committee Meeting
Attendee
January 2008
New Haven Chamber of Commerce Business Expo
Attendee
Madison Energy Committee Meeting
Attendee
Connecticut Climate Change Public Stakeholder Meeting
Attendee
November 2007
GreenBuild 2007 Conference and Expo
LEED-CI workshop participant to become a LEED AP
Conference and Expo Attendee
William McDonough Lecture
West Hartford Chamber Of Commerce sponsored lecture featuring world-renowned architect and environmental advocate, William McDonough and George David, CEO and Chairman, UTC
Attendee
October 2007
NeoCon East
Attendee to research furniture manufacturers’ actions regarding LEED
The Green Conference
Speaker on the users’ panel on green marketing practices
One-day workshop for marketing professionals, sponsored by Mohawk Fine Paper, Domtar Paper, Finlay and RIS. Featured speakers inlcuded Bryan Garcia, Yale Center for Business and the Environment, and George Miner, Senior VP, Environmental Affairs at Mohawk Paper
Speaking Engagements:
To inquire about scheduling Kim as a speaker please contact Catherine O’Donnell at catherine@creativeservicesgroup.net.
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Affiliations/Professional Memberships
US Green Building Council (USGBC)
American Institute of Graphic Arts (AIGA)
Connecticut Climate Change
Town of Madison Energy Committee (Volunteer)
1000 Friends of Connecticut
Peoples Action for Clean Energy (PACE)
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Just for Fun:
Kim took up oil painting a few years ago, takes her camera everywhere, loves to arrange flowers, and has been known to rescue any stray animal. She currently has two pets: Harry, a lab, and Leon the cat. And yes, they are rescues!
She’s all green:
Kim sees the mainstream green movement as an exciting time in history, ripe with new ways of thinking and approaches to old problems, an opportunity for optimism and conversation.
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